They make choice, because they're the ones working with this daily. Their goal is to put content on display fast. Content varies a lot - often containing for eg. tables, which simply don't work well in markdown or images you need to host somewhere.
I spent a lot of time looking and still hasn't found toolchain, that would allow interns with zero technical experience deliver edits, without getting involved in tech details.
Closest one would be some headless CMS with Static site generator bolted on top, but honestly they all suck.
In one case I offered to (and actually did) convert the Word docs they sent me to the appropriate Hugo markdown with front matter and push it for them (not a huge effort, maybe 10 mins per post, I was happy to do it). It worked for a bit but they still ended up pushing for a Wordpress site.
So yeah, it's not down to technical experience required for the edit process.
>It worked for a bit but they still ended up pushing for a Wordpress site.
Because they don't want to call you every time the need to fix a spelling mistake, or adjust fonts or colors or layout, or add/remove a section. What if you're busy or on vacation?
It may also be your personality - do you think you may come off as inflexible and arrogant to your colleagues?
I spent a lot of time looking and still hasn't found toolchain, that would allow interns with zero technical experience deliver edits, without getting involved in tech details.
Closest one would be some headless CMS with Static site generator bolted on top, but honestly they all suck.