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This is the new venture capital model. Everything must be (or come with) a subscription.

It's a way to take an area that has low technological innovation (little reason to buy next year's cooling mattress, which is the same as last year's mattress) and turn it into recurring income.

As a bonus, all the smart features that you bundle into the subscription are also the personal data of people with high disposable income. You can now make money twice.




Not just venture capital. Established businesses too

Investors like recurring revenue because it's simple to understand. You can just slap a multiple on it to figure out the valuation of a business




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