Doesn't matter. His goal was not to make a hyper profitable company. But to spend 40 billion to create the perfect propaganda network which he used to get himself as close to the US presidency as possible due to him not being a natural born citizen.
I believe his dream is to actually become something like an oligarch, the Russian model. Dude‘s a diva and his lust for attention and praise is immense. It’s very scary that such unstable person has an office position and an actual say in US politics and even war.
It's similar in my part of the US. Few people use it anymore. The days when you could reasonably assume someone pays attention to Twitter are long gone.
I just checked. In my EU country X is ranked #35 overall, well behind Telegram (#4), Threads (#8) and Facebook (#21). X does not appear in the list of News apps.
I mean, if you're a _social network_, then, "ooh, we're beating the newspaper's app in downloads" is probably not where you want to be; that's really a bit of a consolation prize.