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In the US? Absolutely. Look at Apple's market share post-pandemic, the growth of organic food, luxury spending, cars, anything really. There has been an overwhelming shift to luxury. Google the 2020 vs 2023 Prius. Hell, even McDonalds is trying to move upscale!


Is the market for those products growing to include more people or are people who consume those things getting richer and consuming them more?


BNPL a la Affirm/Klarna popped off during COVID


Exactly, yet they're all whining about inflation and how they don't get paid enough. Bunch of entitled brats.




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