Bulk scams by mail are at least less common because mail fraud is investigated pretty seriously and results in federal felony charges. Not to mention the cost of initiation is much higher. Unfortunately individuals are still sometimes targeted.
> Not to mention the cost of initiation is much higher
This is the thing we screwed up for email and phone (after per call fees dropped to zero).
It's not rocket science to create systems that net to zero for common usage (balanced in-bound vs out-bound), but charge an arm and a leg for bulk senders.
Until you're running a file server or the equivalent. There has to be some way for a willing recipient to zero-rate or reverse-charge the responses to their requests. The Internet gets this wrong.
The physical mail spammers know to only use deceptive tricks, like "FINAL NOTICE" or pretending to be affiliated with you using some publicly available information. I have not yet seen one dare to full-on lie, because there would be real consequences.
If a scammer puts "FINAL NOTICE" on a solicitation they mailed with no prior relationship, I do still report it as fraud. But that's probably wishful thinking.