I don't know the numbers but the manufacture of the chip and the cards can't be that expensive...the design was probably much more expensive. Hopefully they are at least breaking even but hopefully making money. Nobody goes into business to lose money. Shareholders would be pissed!
>Nobody goes into business to lose money. Shareholders would be pissed!
Uh...yes they do? I mean, look at all the VC startups these days like Uber/Doordash/Rivian/WeWork/Carvana/etc. Some of those have been bleeding hundreds of millions per quarter for years and keep getting more pumped in over and over.
But even when it's not for insane VC reasons, companies burn money to get market share all the time. It's a textbook strategy. They just don't do it forever. Eventually, the shareholders can get impatient and decide to bail on the idea.
