I agree. But I also think the only way to have a sliver of chance is to push the topic, again and again. And for that, articles like this is important.
People need to get real examples of how the tax avoidance is happening. How insane the amounts are. And realize that when the rich don't pay, it's left to the middle class to foot the bill. Abstract explanations won't work.
There can be no real change a witouth massive amount of political pressure. Pressure that can only be fueled, at least partly, by emotions. And the proper emotions are fear, anger, and the feeling of being tricked.