Google is deliberately doing this to break ad blocking for Google ads while still allowing ad blockers to work for non Google ads. Most users probably won’t care enough to change browsers or many won’t really notice
They were pretty much forced to do this slowly and gradually. There was a large amount of external pushback and some internal too (though money controls here).
> Google is deliberately doing this to break ad blocking for Google ads while still allowing ad blockers to work for non Google ads.
That's the best way to get antitrust breathing down your neck.
So, with talks of Google monopoly ramping up, either this is extremely shortsighted and reckless, or they will choose to not throw oil on the fire and will not go down that road.
Believe it or not, the DOJ (and EU) have almost entirely ignored AdSense and it's integration as a monopoly force. They consider Chrome and Google Search to be the primary source of harms - the war against adblock is perfectly legal even if client-side modding should always be morally correct.
There are two different trials in the USA, one focused on search as a product (which Google lost, and plans to appeal after remedies are determined), and another antitrust trial about advertising (of which the trial happened, but no ruling yet).
I don't know much at all about the ads ecosystem so I have no idea how may adsense should be playing in either trial though.