Market is saturated and it's getting increasingly hard to build sustainable software. One good thing is that the price of SaaS has gone up. That creates an opening for the folks who are good at execution. I'm betting on that.
I'm not sure about them being garbage but I do believe very strongly that existing SaaS software is way way wayyyy overpriced. So there is an opportunity to build a simple, low price software that does less but just works.
This is where I like to operate. My career is implementing ERP software. It's expensive and I notice clients really value about 10% of what it can do. So I built an opinionated version of that, focusing on being the best at that 10% and keeping the features limited to just that versus the ERP approach which is a platform for all but a solution to none.
Good one. I love this approach. Work somewhere. Find which part of the big software is most valuable and you can make a business out of it and run a small business.
Overpriced complaints always sets off alarm bells to me if it solves some real problem/people like it/etc. There are usually migration costs and "way overpriced" may still be a small slice of overall budgets.
True. For some companies that price is not enough to move the needle. For some companies it will be. Calendly is worth 4B at this time. If I could move 1% of their customers then that's worth it for me. Executing this won't be easy by there are way more than 1% of the people who will move to save cost.
> Market may be saturated, but 99.9% of all software and apps are unusable garbage.
in terms of marketing the question is how you reach customers, and demonstrate to them that your software is not garbage unlike other within 5 sec of their attention span.
Our SaaS is in a different space but we're attacking the problem in a similar way. Our competitive edge in regards to pricing is all our competitors are thousand plus member orgs that come with all the bloated inefficiencies of an enterprise org.
We've identified that if we can produce a product that is 90% of what the competitors are doing and then charge at 30%, we can still make a killing because there are 10x fewer mouths to feed. Our main advantage in our space is that our customers "need" our software to run their business, so for them it's always going to be the cheapest option that gets the job done (ie. us).
I'm out of new ideas so I'm competing on price and building tools in a crowded space like Calendly and Loom. https://neeto.com/cal and https://neeto.com/record.