I’m a solo founder myself, and here’s what’s worked for me so far:
Start with the Basics: I spent some time wrapping my head around the fundamentals. Books like "Influence" by Cialdini, "Crossing the Chasm" by Geoffrey Moore, and "The 22 Immutable Laws of Marketing" by Ries & Trout helped me get a grip on core concepts like positioning, target audiences, and the psychology behind persuasion.
Focus on One Channel and Iterate: I learned the hard way that it’s tempting to try every platform, but that’s overwhelming—especially when you’re solo. So I picked one channel that made sense for my audience (initially, email outreach and LinkedIn). I ran small experiments with subject lines, tone, calls-to-action, and watched what worked.
Engage in Conversations, Not Sales Pitches: A big part of sales, I realized, is listening. I started hanging out in niche forums and Slack/Discord channels where my potential users might be, answering questions, and offering help. When people realize you’re there to support them, not just push a product, it builds trust.
Use Low-Cost Tools and Communities: Hacker News, indie hacker communities, and entrepreneur subreddits are goldmines for getting feedback on landing pages, pitch decks, or just your general marketing approach. I regularly post progress updates or ask for opinions—sometimes the feedback can sting, but it’s invaluable.
Document Everything: Whenever I tried a new marketing tactic—be it a cold outreach email or a small Twitter ad campaign—I noted my assumptions, what I did, and the results. Over time, I built up a playbook of what actually moves the needle for my audience.
Build Real Relationships: Early on, I put a lot of effort into meaningful relationships—both with early customers and other solo founders. A quick Zoom call or a coffee chat can lead to referrals, partnerships, or just great insight. Honestly, it’s usually more about genuine curiosity and a willingness to help than any formal pitch.
Adopt a Continuous Learning Mindset: Marketing and sales tactics change quickly—algorithms, consumer behavior, best practices, all of it. I keep reading, trying, and asking questions. And I keep telling myself that every “No” is actually a “Not yet”—it’s just data to improve my approach.
That’s how I’ve been tackling marketing and sales as a solo entrepreneur. Keep things simple, learn by doing, and stay genuinely curious about your customers. It’s an ongoing process, but one that becomes more intuitive with each experiment. Good luck!
Start with the Basics: I spent some time wrapping my head around the fundamentals. Books like "Influence" by Cialdini, "Crossing the Chasm" by Geoffrey Moore, and "The 22 Immutable Laws of Marketing" by Ries & Trout helped me get a grip on core concepts like positioning, target audiences, and the psychology behind persuasion.
Focus on One Channel and Iterate: I learned the hard way that it’s tempting to try every platform, but that’s overwhelming—especially when you’re solo. So I picked one channel that made sense for my audience (initially, email outreach and LinkedIn). I ran small experiments with subject lines, tone, calls-to-action, and watched what worked.
Engage in Conversations, Not Sales Pitches: A big part of sales, I realized, is listening. I started hanging out in niche forums and Slack/Discord channels where my potential users might be, answering questions, and offering help. When people realize you’re there to support them, not just push a product, it builds trust.
Use Low-Cost Tools and Communities: Hacker News, indie hacker communities, and entrepreneur subreddits are goldmines for getting feedback on landing pages, pitch decks, or just your general marketing approach. I regularly post progress updates or ask for opinions—sometimes the feedback can sting, but it’s invaluable.
Document Everything: Whenever I tried a new marketing tactic—be it a cold outreach email or a small Twitter ad campaign—I noted my assumptions, what I did, and the results. Over time, I built up a playbook of what actually moves the needle for my audience.
Build Real Relationships: Early on, I put a lot of effort into meaningful relationships—both with early customers and other solo founders. A quick Zoom call or a coffee chat can lead to referrals, partnerships, or just great insight. Honestly, it’s usually more about genuine curiosity and a willingness to help than any formal pitch.
Adopt a Continuous Learning Mindset: Marketing and sales tactics change quickly—algorithms, consumer behavior, best practices, all of it. I keep reading, trying, and asking questions. And I keep telling myself that every “No” is actually a “Not yet”—it’s just data to improve my approach.
That’s how I’ve been tackling marketing and sales as a solo entrepreneur. Keep things simple, learn by doing, and stay genuinely curious about your customers. It’s an ongoing process, but one that becomes more intuitive with each experiment. Good luck!