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> 1. Networking (friend of friends, friend of customers, etc). Leverage your network to find more customers.

For those located in India (I would argue anywhere outside US really), in my opinion, trying to find customers in your network is a waste of time, even if you're wealthy. Most societies outside US aren't as abundant in their mind nor value driven the same way people in the US are

Instead focus on the long game, keep filling in the blanks on your ICP and what their pushes and pulls are by trying to figure out who is the right segment to serve so you can save time and energy



> abundant in their mind

Can you elaborate on what you mean by that?


I think he meant any or all of - generous, helpful, willing to do something for nothing in return


See prosperity not as a zero-sum game




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