I'm skeptical that the algorithm is actually "better" and it's not just that the end users have fed TikTok a ton more data points about their personal likes and dislikes.
Of course an app you have used for thousands of hours is going to know you better than the one you tried for half an hour
Then be prepared to be surprised? I don't know why its better but it actually is night and day different. The best uneducated way I can describe it is YouTube sticks you into a model that only classifies people in large groups. Oh you watch video game streamers, you may like this alt-right talking heads. TikTok has a model that is tailored just for you. Oh you like video game streamers that play Tarkov? Here are some videos of other games similar to Tarkov.
> you watch video game streamers, you may like this alt-right talking heads
This is something that infuriates me about youtube, to the extent that I wonder if it's deliberate. Those guys feel like the propaganda the platform wants to sell me, whereas on the Chinese platforms there isn't the sense of HERE IS THE TWO MINUTE HATE PROPAGANDA VIDEO CITIZEN you sometimes get on other platforms.
I wonder if its simply just a pattern over the last N years with Google where they maximize everything for ad revenue. I honestly don't know how TikToks ad revenue looks like but from a consumer point of view it appears for whatever reason they have mostly corporate ads where YouTube has the lowest value garbage (perhaps highest paying) ads on MLM and getting rich through real estate.
Edit: As a weak comparison I think about Prime Streaming vs YouTube or Hulu. Ignoring that ads suck. Prime gives you a handful of various ads of real products/companies and have done in my opinion a smart job of minimizing the consumers negativity toward it. YouTube throws whatever highest paying garbage at you as much as possible. I tried Hulu once with ads, painful, every like 7mins you are getting an ad and often the same ad over and over.
It's also worth noting that TikTok has the "TikTok Shop" that allows people to sell directly through the app. Perhaps this allows them to rely less heavily on advertising. I certainly see virtually zero ads on the app. Ideally this is because they've identified that I'm a terrible person to sell ads to, but perhaps they're just less aggressive about pushing them.
> Prime gives you a handful of various ads of real products/companies and have done in my opinion a smart job of minimizing the consumers negativity toward it.
Sure, I just stopped using prime when they introduced ads. It's also the number one complaint about the service and it regularly shows up any time the service is mentioned. I also can't remember a single ad played that was actually relevant to me.
Curiously, I hear this less about Hulu despite them being equivalently bad in my experience. Perhaps hulu has better content.
> Curiously, I hear this less about Hulu despite them being equivalently bad in my experience. Perhaps hulu has better content.
I feel like Hulu established early enough that they were partially (or fully) ad-supported. I watched a show for free on Hulu with ads many years before I ever would have considered paying for a streaming service at all. Prime, on the other hand, is something people already pay for (usually for reasons other than just streaming, but that also reinforces that they're paying), so the ads probably come off as worse because of that, even though it's kind of backwards in some ways.
Reminder that YT used to be pretty decent about (music) recommendations until, I’d say, 2015-ish, that’s how I discovered lots and lots of very cool and interesting (music) stuff that I listen to this day.
Not sure how they managed to screw that up, but screw it they did, and nowadays the sidebar, or even the plain search, has become unusable.
I'm surprised. I've been blocking Jordan Peterson videos for years from YouTube, and I still get recommended something with him in it weekly. I also don't watch political videos generally on the platform.
youtube is utterly convinced i want to see videos of people using vintage synthesizers to recreate modern songs. i have been telling it i'm not interested in this for months, like actively trying to correct whatever is happening there. they always come back.
I wonder what you're watching to make YouTube think you want to see it.
I don't see Jordan Peterson or any of those right-wing videos in my suggestions at all.
I just went to my front page, and everything there is stuff I'm interested in. There's the latest clip from a Hell's Kitchen episode, a Gamers Nexus video, an aviation incident with ATC recordings, a video from Fully Ramblomatic (game reviewer), a video on how to to use a cable comb and why you'd want to, a LockPickingLawyer video, videos related to MS Flight Simulator, mountain biking, Factorio, Technology Connections, Adam Savage's Tested...
There is literally not a single suggested video that I wouldn't be interested in in the first 3 pages of my YouTube front page.
So when people complain that YouTube is constantly suggesting right-wing content, brainrot, and MrBeast, I don't know what the hell they're talking about.
Heck, I watch Legal Eagle, which gets pretty political, and yet I don't get basically any political content suggestions.
Are you guys not logged in or something? Constantly browsing from incognito windows?
I let YouTube remember my history indefinitely. I've never been recommended MrBeast (and only recently-ish heard of him, the last year or so). Maybe years ago, I watched some clips of Joe Rogan if they popped up, but I've never been a regular listener.
My earlier comment shouldn't have been so down on YouTube - overall, my recommendations are good. But it does concern me that the algorithm consistently tries to push Peterson on me.
I do watch a lot of sports commentary and breakdowns, maybe that leads down the path to Peterson?
Sorry - I might not be following, but I don't know who they are. No worries either way, but if you're able to provide something to read I'd be happy to. Googling something, especially with modern Google, doesn't guarantee I'll get to the article you're thinking of.
I agree there are articles, but that's tricky, I think. E.g. this article[0] says "...having amassed a substantial alt-right following...", but it's unsubstantiated.
I can't tell if it's just placed in articles to get people to believe it or if it's true. How big is the alt-right? Is 100 people on the alt-right a substantial alt-right following? How big is that following compared to his overall following size? Is this just the same logic as "You think snow is white? Did you know Adolf Hitler thought snow was white?"?
As a meta-point, I understand that uninquiring minds don't want to know, and you can get a long way by defining yourself by people you don't like. But I genuinely do want to know, or at least ask the question, and if Bernie Sanders were constantly tarred with "Has a substantial following in the KKK community" I'd be asking the same thing: how many people is that, and how many is it of the total people who like him?
I've also never gotten those sort of YT recommendations, and that is exactly what I do. I never click links to political videos. My entire recommended section is full of stuff from channels I've watched before, or very close to it.
I found your comment surprising. I have literally never even considered looking for political videos online. They're enough of them shoved in my face everywhere I turn without me needing to seek them out.
Then you either curate your feed very well or you don't use YouTube at all. Spend a couple of days indiscriminately watching whatever slop the algorithm recommends and you'll start seeing some eyebrow raising content.
Try it. I've been using Youtube for a decade and its recommendations are a total crapshoot these days. TikTok figured out my preferences within 15 minutes just based on which videos I liked and watched, and it can change course extremely quickly if you get bored of a certain topic.
The total number of hours I spent Youtube must outnumber the total number of hours I spent on TikTok by at least 100:1.
That's interesting. YouTube's gotten me fairly pinned algorithm-wise over the past few years (I used to never use recommendations at all before that). But my Shorts recommendations seem to just be the regular recommendations, but Shorts versions of them. Sometimes as far as the same channels, or the same people in clips even if it's on a different channel.
it absolutely is, i routinely do a vanilla algo run on reels vs tiktok to compare and it’s crazy how much better it is.
reels is really, really bad - it is surprisingly hard to get it to stop showing you some combination of “funny prank videos” and onlyfans funnel content.
> I'm skeptical that the algorithm is actually "better" and it's not just that the end users have fed TikTok a ton more data points about their personal likes and dislikes.
I've watched probably 1000s of hours of youtube and it's still pushing crap at me that I would never watch in a million years (edit: eg "How to create Smart Contracts using ChatGPT" or "Abusive tough guy picks fight w the WRONG GUY!"). Maybe it's better if you like a specific genre of video essays or whatever but in terms of a replacement for tiktok it's completely irrelevant.
Reels is at least in the conversation, but the UX is ass and the culture there is a dumpster fire. Granted, I haven't had a meta account for about a decade (the ad obsession just destroys the experience) so this is all hearsay.
> not just that the end users have fed TikTok a ton more data points about their personal likes and dislikes
Well, and what about the actual content? If all you have is a bunch of garbage it doesn't matter how good your algorithm is if all it can do is find the best garbage to push at the user.
I've put Tik Tok on my phone three different times now and used it each time over a few days and it seemed like I was scrolling endlessly and finding nothing.
YouTube's recommendations are terrible, but I usually open YouTube when I'm looking for something specific and it's amazing in that regard.
Instagram is somewhere in the middle. I mostly follow people I actually know so the videos are interesting because of that.
Are you "liking" videos? That's how I steered it in the right direction because it wasn't doing much for me when I first started using it. It only took a few minutes for it to latch onto my interest and then the watch time took over.
I only ever find something interesting on tiktok by searching for it. I can only watch the people i follow, the "FYP" has totally irrelevant stuff. I too have been trying to like and follow to get it to perform this magic people talk about but the "FYP" doesn't show me stuff I'd like to see like what I intentionally like and follow from searches.
It seems to have just about everything. I use it mostly for bodybuilding, foreign language lessons, and music. FWIW it's known for the short-form stuff, but it also has plenty of long-form content as well.
Of course an app you have used for thousands of hours is going to know you better than the one you tried for half an hour