It was also largely unnecessary because folks hadn't normalized acting like wild animals in online spaces, tools for automating acting like a wild animal online were lacking, and reach was extremely limited so there was little financial incentive for private interests to engage with the space in any way. All of which takes a back seat to folks more or less agreeing that online is where bullshit lived and only an embarrassing rube would take any of it seriously. The great irony here being the amount of bullshit online has only increased decade over decade yet weirdly at some point folks started taking it seriously, with utterly predictable results.