Isn't that potentially devastating to the UK, not Apple in the long run? Choosing to walk away from the market in terms of supplying goods does not mean needing to walk away from high level engineering staff.

Of course, you may mean these staff are only required to service the UK market...but it sounds like you mean they are valuable to Apple, at which point I am unsure as to why they would not be retained/shifted as appropriate.

Also my apologies, I assumed revenue here. Also thank you, I had not considered staffing, but it makes sense.

Yes it’s more critical staff. And it’s more a cultural thing. I know a couple of Apple folk and they will definitely not relocate to retain the job. Especially in the current political climate.

You don’t actually need as much money to survive in the UK as the US for example. So there isn’t the motivator to retain high level salaries other than luxury.

It would be “no thanks” and take a 30% cut to go and work somewhere else.

> Yes it’s more critical staff. And it’s more a cultural thing.

Ah yup, that 100% makes sense and I don't know why I didnt consider it. I should no more than anyone the value of more "key staff" as it were, and the impact a shock to those kind of staff can have.

> You don’t actually need as much money to survive in the UK as the US for example. So there isn’t the motivator to retain high level salaries other than luxury.

I did not know this, I am over in AU and don't know that much about the UK to be honest. I've only heard things in passing about London really and even then all ive heard is "VERY EXPENSIVE, RENT BAD" so thats super interesting.

> It would be “no thanks” and take a 30% cut to go and work somewhere else.

Yes, good for them too. I have taken (including recently) such pay cuts because I have strong opinions of where I will work, or who I will work with.

Thanks for coming back to answer my questions, I found it super informative. I didnt intend to sound aggressive in my first response so i'm glad you did!