For a long time Tesla had barely any presence in Europe, and Model S and X were expensive rare cars, from a weird foreign brand. Driving that was a delicate balance between coolness and showing off, and then Musk changed the image from cool to extremely divorced midlife crisis.
Now that EVs are more mainstream, there is already competition from new VW, Kia, Hyundai, Renault, Volvo, BMW, which makes Model 3 kinda bland, and the more popular Model Y looks like Model 3's CAD design stretched vertically by 20%.
Supercharger network doesn't have a significant advantage in Europe, all new cars use the same connector already, so buying a Tesla is a choice. People question why do you buy a car that isn't pretty, isn't cheap, isn't from a "real" car brand, and is associated with Musk's antics.
Did you know that car companies often have different models for the US and Europe? Some of it is the practicality of our smaller roads. Much of it is taste.
