Attaching the bottle cap is a great idea that prevents unnecessary plastic pollution.

It is an example of the EU doing something reasonable that a private company would never be motivated to do.

What?

It's a reference to an effort of the EU to reduce plastic waste in the environment by tethering the plastic bottle caps to their bottles.

Instead of rethinking their consumption habits, people are making fun it, suggesting the EU can't do anything productive.

..and yet this sort of thing works because it doesn't rely on people to show much responsibility.

What does it have to do with browsers?

You think attached bottle caps are a bad thing?