Mozilla's greatest contribution to the web could well end up being a fork of Firefox with an accompanying standard for html and CSS which halts the march of SPAs and curtails interactivity, cookies, etc. Call it HTML4+.
It wouldn't need hundreds of millions of dollars to achieve, and if it took off it'd hurt Google and their ilk massively.
At the moment the Faustian pact is that they act as a competition fig leaf in the browser space: Google can point to a nearly-as-good browser and say "look, we don't control everything" while they steam ahead setting standards that largely benefit themselves. The reason they can do this is the sheer capital intensity of the exercise: nobody can keep up or catch up. So a captive competitor makes perfect sense.
Shedding that capital intensity - by means of devising a simpler to implement, slower moving standard - is the only real escape hatch. Mozilla won't get anywhere by begging forever, and it'll lose its character if it doesn't keep it's nonprofit status.
It wouldn't need hundreds of millions of dollars to achieve, and if it took off it'd hurt Google and their ilk massively.
At the moment the Faustian pact is that they act as a competition fig leaf in the browser space: Google can point to a nearly-as-good browser and say "look, we don't control everything" while they steam ahead setting standards that largely benefit themselves. The reason they can do this is the sheer capital intensity of the exercise: nobody can keep up or catch up. So a captive competitor makes perfect sense.
Shedding that capital intensity - by means of devising a simpler to implement, slower moving standard - is the only real escape hatch. Mozilla won't get anywhere by begging forever, and it'll lose its character if it doesn't keep it's nonprofit status.