Appreciate the thoughtful feedback. You're right that accountants play a huge role in software adoption, and we’re spending a lot of time talking to them to understand their workflows.
That said, we think the landscape is shifting. AI and automation are changing how accounting gets done, and the next generation of software won’t be about preserving unintuitive workflows. It’ll be about eliminating unnecessary manual work and giving both businesses and accountants better tools.
QuickBooks has deep roots, but businesses today expect more than just accountant-approved tools. They want real-time insights, automation, and software that works for both them and their accountants.
That said, we think the landscape is shifting. AI and automation are changing how accounting gets done, and the next generation of software won’t be about preserving unintuitive workflows. It’ll be about eliminating unnecessary manual work and giving both businesses and accountants better tools.
QuickBooks has deep roots, but businesses today expect more than just accountant-approved tools. They want real-time insights, automation, and software that works for both them and their accountants.