It's because we loosely understand that value based pricing is a scam.
An insulin shot at the right moment can be of unlimited value to the consumer. SaaS salesmen try to capture the entire value add a tool gives a user, but this seems to kill companies as the price a competitor can undercut by is huge (so much that the original price seems exploitative).
Basically any marketing based on the "value to me" I'm sceptical of.
An approach with transparency, that shows "this is what delivering an actually good product costs", might be possible...
An insulin shot at the right moment can be of unlimited value to the consumer. SaaS salesmen try to capture the entire value add a tool gives a user, but this seems to kill companies as the price a competitor can undercut by is huge (so much that the original price seems exploitative).
Basically any marketing based on the "value to me" I'm sceptical of.
An approach with transparency, that shows "this is what delivering an actually good product costs", might be possible...