NYT among others found ads placed with content outperformed ads attempting to target users. Also avoided awkwardly advertising things that shouldn't be advertised alongside certain content.

This makes journalism on controversial subjects unprofitable. Who would want to do a content based ad on Israel/Gaza?

Probably aid groups like the Red Cross? I’ve seen plenty of ads from organizations whose premise is “this terrible thing is happening, donate to help end it!”

Fair enough.

They do both of these things simultaneously.