Many people today are booking flights for others, be it families, business leaders, or traditional travel agents. They’re communicating preferences and asking about preferred travel times, budget, seat selection, and more. When you book for and with someone else, these preferences get learned and you no longer have to ask if they prefer an aisle seat—you just pick it.

The booking experience today is granular to help you find a suitable flight to meet all the preferences you’re compiling into an optimal scenario. The experience of AI booking in the future will likely be similar: find that optimal scenario for you once you’re able to articulate your preferences and remember them over time.