> Procter & Gamble is welcome to become a media production company, but they can't push their media by paying for distribution - any paid distribution is advertising.
I'm a bit confused.
When Amazon pays the postal service to send me a book, is that paid distribution and thus advertising?
Another example: I used to subscribe to the print edition of the Economist. I as a consumer paid for that product. Does that mean there's no ads in the Economist? (A substantial fraction of the print edition is made up of ads in the common sense understanding of the term.)
I'm a bit confused.
When Amazon pays the postal service to send me a book, is that paid distribution and thus advertising?
Another example: I used to subscribe to the print edition of the Economist. I as a consumer paid for that product. Does that mean there's no ads in the Economist? (A substantial fraction of the print edition is made up of ads in the common sense understanding of the term.)