Real perspective shift from your comment, thanks! Reading more about usage of those terms now, but I still can't help but feel there's a deliberate "fancypants nonstandard language" signalling going on in the marketing of these "timepieces".
There's an easy parallel to make with the audiophile industry, which uses all kinds of colourful but ultimately vacuous language.
> You’re reverting to your priors despite evidence to the contrary.
Eh, I don't think what he's saying now is unreasonable.
Certainly no one feels a pressure to use a modern term that might have less perceived value-- to say "functions" or "features" instead of "complications."
A big part of the product of a fancy watch, or a bespoke suit, is the traditions. When tradition or sounding fancy is opposed to accessibility, the former will win.
> no one feels a pressure to use a modern term that might have less perceived value-- to say "functions" or "features" instead of "complications
Methods in OOP. Every term in functional programming. Rolex does a little bit of the Apple game, renaming jargon. But the watch industry mostly uses the term the first person to use it deployed. (“Complications” makes more sense than “features” when working multilingual across French, German and Italian.)
I’d also argue that “features” is a bit misleading. Complications aren’t about utility. They’re about art. It’s intentionally overcomplicating something.
> Complications aren’t about utility. They’re about art. It’s intentionally overcomplicating something.
This is not the original usage; "complication" does not imply "grande complication."
> ..."features"...
None of your criticism applies to "functions" which is the first term used.
> Methods in OOP. Every term in functional programming.
Yes... I'm saying in a niche, luxury industry based upon exclusivity and tradition, the marketing pushes towards old, foreign, and exotic language. All these things in commodity digital watches are "modules" and "functions" instead of "calibre" and "complications." (With Apple, on the high end, choosing "complication" for some reason ;).
There's an easy parallel to make with the audiophile industry, which uses all kinds of colourful but ultimately vacuous language.