Wi-Fi geolocation has been around for a while now and is very accurate too, so if TV/receiver manufacturers choose to reveal your location to advertisers (whether out of their own greed or because it's required to receive ATSC 3.0 DRM keys), they can already do so without any problem.
Thanks to the beamforming that's central to modern Wi-Fi and 5G cellular standards they can even see through your walls using the backscattered energy of the steered beam, like an airport security scanner for the entire planet:
