I too used to think TV is dead and no one is paying for cable anymore, but every now and then I keep hearing it's still alive and well, and that's always in association with some big sportsball events; I can believe that their customers nowadays are almost entirely sports fans, but then the pull they have with that segment is still strong. In my mind, the term "ESPN" registers as "something to dangle in front of US customers to get them to buy some TV plan".