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Anecdote:

Uber Eats markets a 2 for 1 deal that I would have only ordered due to the deal. They always add both items when you take the deal to the cart, but they suddenly changed it. I didn't realize I had to manually add both, and only had one delivered. I called them up and they only refunded a portion, and not the whole thing without accounting for the fact that it was an opportunity cost for me. I would have just bought something else, or not at all. It's tin-foil hatting, but they coerced a purchase imho.




>It's tin-foil hatting, but they coerced a purchase imho.

That's not what "coerced" means. "Deceived", maybe.


Finessed a sale through intentional misunderstandings


I haven’t seen anyone mention yet what is in my opinion the worst Uber Eats dark pattern: there is a screen to confirm your basket and then a screen that prompts you to place your order directly afterwards. Well, they inserted an identical Uber one trial right in between there and made all the buttons identical and the same size. In practice what this means is that users who are just tapping through to confirm an order will inadvertently sign up for an Uber One trial




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