That's a supply:demand problem that will normalize in the long run though. Ford hedges their bets by not producing something risky at full-tilt; dealers maximize their profitability with an in demand model. (Especially since they're not making the absolute markup by selling full-loaded F150s at higher price points)
Ford’s pretty heavily discouraging that, and the supply/demand on the Maverick has pretty much equalized now. I put down a deposit for one recently under MSRP.
https://www.caranddriver.com/reviews/a64351746/2025-ford-mav...
And definitely went the other way from the industry.