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Demonstrate traction. The idea person should have at least an audience for the problem space. If not, they are Field of Dreams - build it and they will come. That doesn't work.


> Field of Dreams

This movie probably caused double or triple digit millions of wasted investments by small business owners when it put the wrong idea in to their head.


Solid advice. Too many people think build it and sell it. When if you did a few interviews and market research you’d realize it might be a flop.




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