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I think in (South-East) Asia the people like vertical videos for some reason. Seems how many people record videos on their phones - at least in Thailand.



For most developing and recently developed countries, the gateway to modern technology is the smartphone.

The first world had a lot of computers, video cameras and horizontal screens in general before they had smartphones.

I think it plays a part.


Nothing about using a phone requires users to hold it vertically to take video.


Except it's a natural position, quicker and gives you better position. And since most of content will be consumed on mobile makes no sense to shoot horizontally.

I gave up this fight a decade ago, can't believe people still struggle with this concept.


The most infuriating thing is that there is no technical reason for vertical filming sucking so much.

The phone camera sensors often have a aspect ration of 4:3 but the sides are cropped in software. So the videos just get mutilated because convention.

Though at least 4:3 format is making a come-back because it is the prefect comprise format. Looks great on a tablet, is usable in both landscape and portrait mode. On Desktop it leave space to read comments. Perfect for youtube videos.


I don’t have the numbers, but I’m pretty sure that Asia (lots of people) use phones as their primary (sole, even) device.

Since a phone can show portrait or landscape videos in fullscreen (just hold the phone vertically or horizontally), it makes sense to shoot in whatever orientation fits the content or situation best.

The real problem is that computer monitors don’t easily offer orientation switching :)


> shoot in whatever orientation fits the content or situation best.

I'm with you there. It's the same for shooting still photos.

...but that doesn't stop people from shooting portrait video and then constantly panning back and forth because the whole (crowd, landscape, giant sea monster, whatever) doesn't fit in the frame.


There's a good chunk of the world whose only device to interact with the internet is a smart phone or tablet


Asian people like watching vertical videos on a desktop?


Actually in Thailand I don't think many people own a desktop. But many people do own phones.

Gaming on mobile phones, even MOBA games and first person shooters, seems quite popular here. For me, it's unplayable.




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