I think in (South-East) Asia the people like vertical videos for some reason. Seems how many people record videos on their phones - at least in Thailand.
Except it's a natural position, quicker and gives you better position. And since most of content will be consumed on mobile makes no sense to shoot horizontally.
I gave up this fight a decade ago, can't believe people still struggle with this concept.
The most infuriating thing is that there is no technical reason for vertical filming sucking so much.
The phone camera sensors often have a aspect ration of 4:3 but the sides are cropped in software. So the videos just get mutilated because convention.
Though at least 4:3 format is making a come-back because it is the prefect comprise format. Looks great on a tablet, is usable in both landscape and portrait mode. On Desktop it leave space to read comments. Perfect for youtube videos.
I don’t have the numbers, but I’m pretty sure that Asia (lots of people) use phones as their primary (sole, even) device.
Since a phone can show portrait or landscape videos in fullscreen (just hold the phone vertically or horizontally), it makes sense to shoot in whatever orientation fits the content or situation best.
The real problem is that computer monitors don’t easily offer orientation switching :)
> shoot in whatever orientation fits the content or situation best.
I'm with you there. It's the same for shooting still photos.
...but that doesn't stop people from shooting portrait video and then constantly panning back and forth because the whole (crowd, landscape, giant sea monster, whatever) doesn't fit in the frame.