As a completely random aside the article mentions "This company was founded in October 2008 by W. Steven Garrett, who took the name from an item used in the 1986 computer game The Legend of Zelda." To my knowledge I don't think TLoZ had an item called a "genesis key." It has a "magic key" and the only references I could find for "the genesis key" on Google are a book that was published after the company was founded?