I don't love heavy-handed approaches like this, but it does seem very in line with small government politics.
Essentially, this is saying that the executive can't create regulations that add regulations that limit what businesses can do (which would be relevant when the party in power of the executive changes)
The executive doesn't care what the law says. This law constrains the states. The opposite of what the GOP believes in almost every other things where the states are sufficiently -ist/-phobic.