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I think the issue is not speaking more than one language, but not preferring your native language over the original content's language. This is a very American-English-centric view of the world, where content is made for your language and your demographic. Consumption from outside the US is the exception.

In the rest of the world, and especially in Europe, this is the norm, not the exception. On one hand there is the prevalence of US English media (hello hollywood), US english literature (esp. in tech); and on the other hand cross-consumption between EU countries is much more common.

Oh, and the content ends up being in English too, because that's how to reach many people. We don't want those to be translated, because we don't want a double translation. This is something that the US / Silicon Valley mind cannot comprehend.



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