> "It's okay to be white" (IOTBW) is an alt-right slogan which originated as part of an organized trolling campaign on the website 4chan's discussion board /pol/ in 2017. A /pol/ user described it as a proof of concept that an otherwise innocuous message could be used maliciously to spark media backlash.

And boy were they right about that. Nobody on earth is easier to bait than journalists.