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> One company started with "AI assisted Camera" to promote the process everyone was doing all-along.

Before the "AI" labeling more advanced image processing was often called "computational photography". At least in the world of smartphone cameras. Because they have tiny image sensors and lenses smartphone cameras need to do a lot of work to get a decent image out of any environment that doesn't have perfect lighting. The processing is more traditional computer vision.

There's not legitimate generative AI features being peddled like editing people out of (or into) photos. But most of the image processing pipelines haven't fundamentally changed but not have AI labeling to please marketers and upper management.




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