Strongly disagree here. While I haven’t published e.g. particle physics work, I have authored/coauthored a number of peer-reviewed papers in other topics generally considered hard science (and published in ”high impact factor” scientific journals). This article and series is just as accurate about how ”Science 2” works outside of ML in my experiences. Branding and marketing is a very major factor in everything from grant funding to research publishing in academia.
There's a used car sales line somewhere and you just have to be careful to not cross it. Yes, there are rewards to good communication but if it becomes the sole purpose (communicating "read me") that's too far.
