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There are some clues:

https://x.com/WinRAR_RARLAB/status/1703723906945691890

Most of their revenue comes from corporate licenses.




I find it amusing that, of all things, WinRAR has a community manager and said community manager has fully embraced the meme culture - and there is even merchandise[0] for it.

[0] https://in.tern.et/collections/winrar (linked by the official twitter)


Ha that messenger bag is great


I don't understand why companies pay for those licenses -- what are the use cases where you have to use WinRAR instead of 7-Zip or something else?


I've encountered at least a couple of 'it's free/Russian/doesn't have support' explanations from people on the web.


WinRAR compression winow is more ergonomic for certain workflows




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