> The issue is that step 2 is wrong ... step 2 is to test it.
But of course the best and only real way to test it is to test the real thing...so build it. Back to step 2. :-/
Recurring theme in pre-press: get the texts, get everybody to proof-read the texts, get customer sign off, do on-screen proofs of the layout, everyone signs off, do print-proofs, do proof-printer proofs, do a press-run. Everybody signs off. Print run of 120000 copies. Typo in first sentence on first page, present all the way back.
My idea is to make building real things about as cheap as creating a click-dummy or paper prototype. How's the old saying? "The merely difficult we do immediately, the actually impossible might take a while" ;-)
I think these kind of tasks where many people are asked to review but nobody owns it are the problem. One assumes others reviewed it and then they might review them superficially.
You could give $100 per typo found and I bet that first page would be caught.
The problem is that it isn't their job to review it. They have their own deadlines, and their effort reviewing your prototype won't show up on their performance review.
Unfortunately, superficial feedback like typos are the least valuable feedback possible when creating a new design. What you really want to know is whether the design is actually feasible, if it introduced new pain points, if it is better than what it is going to replace. That's the sort of thing people will notice internally but not necessarily give voice to when they spend three minutes glancing at a prototype or initial build.
But of course the best and only real way to test it is to test the real thing...so build it. Back to step 2. :-/
Recurring theme in pre-press: get the texts, get everybody to proof-read the texts, get customer sign off, do on-screen proofs of the layout, everyone signs off, do print-proofs, do proof-printer proofs, do a press-run. Everybody signs off. Print run of 120000 copies. Typo in first sentence on first page, present all the way back.
My idea is to make building real things about as cheap as creating a click-dummy or paper prototype. How's the old saying? "The merely difficult we do immediately, the actually impossible might take a while" ;-)