In the US, 170 million people use TikTok. TikTok's US revenue reached $10 billion in 2024. US adult users spend an average of 53.8 minutes per day on TikTok. In 2024, TikTok was downloaded 875.67 million times.
(This data is going to include estimates. I am not going to quibble about the estimates, but whichever credible data source you choose will support the position that TikTok is not a niche outlet only used by a small segment of Americans.
Also, this data does not explore the number of Americans who earn a living by posting to the platform. Not interested in a values discussion about this, but banning the platform would suddenly cut off some Americans' income.)
Not a direct comparison, but CBS generally pulls ~5 million viewers during prime time programming. It's entirely likely that more people watch TikTok regularly than watch any TV network. For better or worse, TikTok is a very popular media outlet in the US.
This is "targeted" in the sense that it's targeted at essentially half of Americans and "tech" in the sense that every media uses tech.
In the US, 170 million people use TikTok. TikTok's US revenue reached $10 billion in 2024. US adult users spend an average of 53.8 minutes per day on TikTok. In 2024, TikTok was downloaded 875.67 million times.
(This data is going to include estimates. I am not going to quibble about the estimates, but whichever credible data source you choose will support the position that TikTok is not a niche outlet only used by a small segment of Americans.
Also, this data does not explore the number of Americans who earn a living by posting to the platform. Not interested in a values discussion about this, but banning the platform would suddenly cut off some Americans' income.)
Not a direct comparison, but CBS generally pulls ~5 million viewers during prime time programming. It's entirely likely that more people watch TikTok regularly than watch any TV network. For better or worse, TikTok is a very popular media outlet in the US.
This is "targeted" in the sense that it's targeted at essentially half of Americans and "tech" in the sense that every media uses tech.
1 - https://backlinko.com/tiktok-users