Applying some filters and adding some overlay text is something some folks did, but there's such a massive creative world that's opened up, where all we have to do is ask.
I am contrasting how instagram filters gave users some control and increased user base and how today editing photos with LLMs is doing the same and pulling in a wider user base.
This is deja vu, except instead of ChatGPT to edit photos it was instagram a decade ago.