This is not a criticism of the developers at all, and certainly not their sentiments. I am behind those 100%. But.

There are so many fantastic games made with just as much heart out there that don't have a tweet go viral and revitalize the playerbase. Developers that aren't able to support their families by doing what they love. While it's always nice to see game development pay off, the real lesson here isn't honesty or values; it's good marketing and good luck.