Everything Everywhere All At Once won a bunch of Oscars. They used generative AI tools for some of their post-production work (achieved by a tiny team), for example to help clean up the backgrounds in the scene with the silent dialog between the two rocks.
You're right, nothing has value unless someone figures out how to make money with it. Except OpenAI, apparently, because the fact that people buy ChatGPT to make images doesn't seem to count as a commercial use case.
Except lots of people are paying for it. I'll refer you to the other post on the front page for the calculation that OpenAI would have to get just an extra $10/yr from their users to break even.
We're talking about Hitler memes instead? I don't understand your feigned outrage.
The actual valid commercial use case for generative images hasn't been found yet. (No, making blog spam prettier is not a good use case.)