> Esslinger had been working with Steve Jobs since 1982 and was of paramount importance for the look of Apple products as an external designer -—as of 1983 also as Corporate Manager of Design. The start of collaboration between Steve Jobs and Hartmut Esslinger went from 1982 to 1983 with “Snow White,” a new color and design concept that was the base for all future Apple products. Besides specifying certain design aspects, the concept entailed introducing a new color. The dull “greige” of the industrial and corporate workplace was to be replaced by a broken white-called “Snow White" in the US. First used for the Apple llc, this white not only made the computer esthetically compatible with living rooms but also psychologically underpinned the user-friendly menu navigation. The new “Snow White” line worked up by Hartmut Esslinger was supposed to be launched with the Macintosh Computer—originally designed by Jerry Manock-but many reasons made this impossible. So the revised version could not be introduced until later: with the Macintosh SE.
I know this book is a first hand account from Esslinger himself, but aside from your quoted passage, I've never seen Snow White refer to a specific color, only to the design language itself. Even the other mentions of Snow White in his book refer to the design language, not a color.
The first product to feature the Snow White design language was the Apple IIc, which featured a color known as "Fog" which is distinct from the Platinum used in Apple's products from 1986-1999. For a good side-by-side comparison, check out this image of an original Apple IIc (1984) and the Apple IIc Plus (1988): https://i0.wp.com/lowendmac.com/wp-content/uploads/iic-and-i...
Thanks, I was scratching my head wondering why anyone would confuse Snow White (the design language) and Platinum (the plastic shade of 80s-90s Apple devices)
> Esslinger had been working with Steve Jobs since 1982 and was of paramount importance for the look of Apple products as an external designer -—as of 1983 also as Corporate Manager of Design. The start of collaboration between Steve Jobs and Hartmut Esslinger went from 1982 to 1983 with “Snow White,” a new color and design concept that was the base for all future Apple products. Besides specifying certain design aspects, the concept entailed introducing a new color. The dull “greige” of the industrial and corporate workplace was to be replaced by a broken white-called “Snow White" in the US. First used for the Apple llc, this white not only made the computer esthetically compatible with living rooms but also psychologically underpinned the user-friendly menu navigation. The new “Snow White” line worked up by Hartmut Esslinger was supposed to be launched with the Macintosh Computer—originally designed by Jerry Manock-but many reasons made this impossible. So the revised version could not be introduced until later: with the Macintosh SE.