There's over 350M monthly active users. Seems like plenty of momentum?

I saw these numbers recently too and I honestly think they are fraudulent. Are they counting all the people who accidentally click on Threads as they are scrolling through their Instagram feed? I have literally never heard anyone bring up Threads in conversation, I never see it referenced on other platforms, I never see screenshots of the content there; why is this the case if so many people are using it?

Those numbers are a big legal thing because they influence share price. I don't know how exactly they're calculated and I'm sure the most positive spin is used (such as click through from instagram) but if they were actually fraudulent there'd be massive consequences. It's not like anyone is ever hesitant to sue Meta.

Fair point.

My mum sends me stuff from threads constantly

Do you find it’s mostly older people or younger people who use it?

Older

Interesting. I know Instagram’s demographic is aging but I had assumed Threads would skew younger.

I'd say the young demographic is on tiktok and the like.

IIRC Having an Instagram account automatically creates a thread account whether you choose to use it or not.

Unused accounts won’t show up in the active users number.

Is there any source for this, bar meta itself? It has no relevance at all. I see bluesky screenshots everywhere, but not many threads ones.

Bots, OF Adverts, and Scammers all the way down.