Hank Hill: Are y'all with the cult?

Cult member: It's not a cult! It's an organization that promotes love and..

Hank Hill: This is it.

Does this quote make more sense in context? I don't watch the show.

It makes perfect sense as a comment, seeing the clip from the show doesn't add anything.

I think i'm seeing it now. "This is it" implies Hank is actually looking for the cult in question, something that I guess seems odd to me without knowing the plot of the episode.

Thanks for clarifying though! Oh wait, you didn't.

Extreme eagerness to disavow accusations of cultishness ... doth the lady protest too much perhaps? My hobby is occasionally compared to a cult. The typical reaction of an adherent to this accusation is generally "Heh, yeah, totally a cult."

Edit: Oh, but you call him "Guru" ... so on reflection you were probably (?) making the same point... (whoosh, sorry).

> Extreme eagerness to disavow accusations of cultishness ... doth the lady protest too much perhaps?

You don't understand how anxious the rationalist community was around that time. We're not talking self-assured confident people here. These articles were written primarily to calm down people who were panickedly asking "we're not a cult, are we" approximately every five minutes.