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> Also not related to America at all.

I'm honestly convinced it's a bit more prevalent in America, and I've explored this in earnest conversations with American friends. I don't mean to villify it either, as it makes a certain amount of sense. Their take is roughly that Japan is the benchmark case for a sufficiently alternative/different culture from an American POV and thus invites comparison. As in, yes, you could also cite equivalent examples in Europe (say, cozy hole-in-the-wall cafés in 200 year old structures with vines hanging off of them ...), but since the cultural overlap is much larger (or presumed to be), it's less striking. To quote one friend, "if you're going to make the comparison, why not go for the maximum you can?"

Add the surplus in shared history, the far greater exposure to Japanese products (e.g. car brands) inviting more interest, and so on.

Sure, you can find manga/anime fand pining for that Japanese lifestyle also in Europe, and Europeans are certainly no strangers to orientalism through the ages. But the incidence of finding "look at how the Japanese are doing it differently" in random mainstream media is a lot higher in US publications. And it's also largely been US-based consulting companies and/or organizations that have taken the hoishin and the kaizen and what not global in corporate culture and particularly in tech.



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