Very recently their "advanced search" page was redone with a totally different and slightly more modern styling (prior to addition of the chat expert overlaid in the corner). The rest of Ingram's ordering site is still the same as five years ago and is clearly older than that.

That's objective; subjectively, it feels like there are individuals who were given the ability to "try new stuff" and "break things" who chose to follow the hype around features that look like this. The chat button seems to me to be an exercise in following-the-herd which actually sucks for me as a user with it blocking my old buttons.