Well, the "one click" cancel is hidden deep in the settings app - and when customers contact us asking to cancel, they don't like to hear that we cannot cancel or refund them from our end. (Apple doesn't even provide a way to look up the customer. Most people don't understand that Apple is actually managing the entire billing process)
- Very little users know this is in the settings app (there are thousands of other settings that are two steps away, how many can you name?). How many people have ever clicked on their name in the settings app to see what is inside, despite it being the first item? Apple gets a cut of every transaction so it's in their interest to make it hard to stumble upon the subscription list by accident.
- Very little users understand that Apple is billing them. They buy something from X Corp and expect X Corp to be able to help them, the idea that everything is really through Apple is a foreign concept.
