Same with Facebook / Meta; the "metaverse" they tried to pivot the company to cost them billions and failed spectacularly. Google is still Google, not Alphabet, although separating the overarching org from the search engine / internet services branch was logical. They tried to pivot to social media with Circles, upheaving the whole company. The only good thing that (from an outsider's POV anyway) came out of that was unifying their logins across services.