That’s exactly right. BBB is Yelp for boomers, and that’s it. I’ve heard plenty of older family and acquaintances wave it around like a weapon: “if they don’t honor my (ridiculous) request, I’ll sic the BBB on them!” And then… what? I’m sure someone, somewhere checks BBB before doing business with a company, but I’ve never personally seen someone do it, and without that feedback loop, the BBB is just another private review site with zero teeth.
People don't look businesses up on Facebook or X much here either, and yet many times I've witnessed my SO break through being stonewalled by some business with just a simple line, delivered in calm voice: "okay, I'll take it to Facebook, we'll see if you like a drama there" (or "X" more recently). Just like that, 90% success rate, and no actual public drama on social media.
Don't know how that works. It's Poland, approximately nobody here even used Twitter, nor do they use X - and yet, businesses big and small seem super sensitive to that.
I’m a bit older than you, but same. I’ve bought property and land, and it never occurred to me to check BBB for anything, ever. I know it’s a thing that exists, and that’s about the extent of it.
