I also daydream about opening a business, like in the opening paragraph of the post. But I also know that I never will; it's a daydream, not a retirement plan. I know I would hate 95% of the process, without even fully unpacking it. That's why it's a daydream, and that's why when I'm frustrated at work I say "I wish I could quit and become a woodworker" or "I want to walk out of this job and open a D&D cafe."

But to your point, yep. There's a coffee shop in town - one of the only ones! - that we go to because we like it. But two more just opened up, both in better locations for both foot & car traffic, which might genuinely kill the other place. And there's absolutely nothing they can do about it.